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Structured Marketing for Singapore SMEs and Associations

At Fractional Marketer, we design and build KPI driven marketing growth systems for traditional businesses in Singapore that want predictable pipeline and measurable outcomes. 

No random campaigns. No junior account management. No marketing noise.
 
Just clear strategy, structured execution, and measurable outcomes.
 
 
Book a Growth System Strategy Session
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25+ Years
Senior Marketing Leadership
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Singapore Focused
SMEs and Associations
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Structured Framework
System Based Approach
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KPI Driven
Revenue Aligned Reporting
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The Problem

Most Traditional Businesses Do Not Have a Marketing System

Many established SMEs and associations operate with:

  • Inconsistent campaigns
  • Referral dependent sales
  • No structured funnel
  • No KPI visibility
  • Agencies delivering activity without accountability

Marketing feels busy but not measurable. Without structure, growth becomes unpredictable.

What We Build

We Build Marketing Growth Systems

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What Is a Marketing Growth System? A marketing growth system connects strategy, positioning, content, campaigns, CRM, and reporting into one structured engine aligned to business outcomes. Instead of operating in silos, every marketing activity is designed to support measurable pipeline and revenue goals.
Rather than running scattered campaigns or reacting month to month, your business operates with clarity. You know exactly who you are targeting, how you are differentiated, how prospects move from awareness to conversion, and which metrics matter at each stage of the funnel.
With defined KPIs, dashboard visibility, and disciplined monthly optimisation, marketing shifts from being unpredictable to becoming structured and scalable. It becomes a business system, not a series of disconnected tactics.

Our Approach

The 90 Day Marketing Engine Framework

Phase 1: Diagnostic & Strategic Clarity

Phase 1 – Diagnosis and Strategic Clarity

We conduct a structured audit, define positioning, and map your funnel.

Phase 2: System Architecture & Setup

Phase 2 – System Design and Setup

We build your content architecture, campaign roadmap, CRM alignment, and reporting framework.

Phase 3: Execution, Measurement & Optimisation

Phase 3 – Execution and Optimisation

We guide execution, monitor KPIs, and refine performance monthly.

Why Fractional Marketer

Senior Led. System Driven. Outcome Focused.

Fractional Marketer is a boutique firm led by Yolyn Sam, a marketing strategist with over 25 years of experience across B2B and B2C industries.

Unlike large agencies:

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Every engagement is senior led
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Strategy is not delegated to junior staff
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Systems are customised, not templated
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Performance is tracked against business metrics

You work with experienced leadership, supported by a curated execution team.

Who We Work With

✓ Traditional Singapore SMEs

We support established businesses in:

Manufacturing

Engineering

Professional services

Training and education

B2B services

 

Typically 10 to 150 employees, ready to build a structured marketing function.

 

✓ Associations in Singapore

We help associations:

Increase event attendance

Improve LinkedIn visibility

Strengthen sponsor value

Improve member engagement

Build repeatable digital promotion systems

Our Portfolio

Trusted by Singapore SMEs and associations:

#faqs

Frequently Asked Questions

Have Question? We are here to help

How confident do you feel with where the company is going?

We will begin in this chapter by dealing with some general quantum mechanical ideas. Some of the statements will be quite precise, others only partially precise. It will be hard to tell you as we go along which is which, but by the time you have finished the rest of the book, you will understand in looking back which parts hold up and which parts were only explained roughly.

How confident do you feel with where the company is going?

We will begin in this chapter by dealing with some general quantum mechanical ideas. Some of the statements will be quite precise, others only partially precise. It will be hard to tell you as we go along which is which, but by the time you have finished the rest of the book, you will understand in looking back which parts hold up and which parts were only explained roughly.

How confident do you feel with where the company is going?

We will begin in this chapter by dealing with some general quantum mechanical ideas. Some of the statements will be quite precise, others only partially precise. It will be hard to tell you as we go along which is which, but by the time you have finished the rest of the book, you will understand in looking back which parts hold up and which parts were only explained roughly.

How confident do you feel with where the company is going?

We will begin in this chapter by dealing with some general quantum mechanical ideas. Some of the statements will be quite precise, others only partially precise. It will be hard to tell you as we go along which is which, but by the time you have finished the rest of the book, you will understand in looking back which parts hold up and which parts were only explained roughly.

How confident do you feel with where the company is going?

We will begin in this chapter by dealing with some general quantum mechanical ideas. Some of the statements will be quite precise, others only partially precise. It will be hard to tell you as we go along which is which, but by the time you have finished the rest of the book, you will understand in looking back which parts hold up and which parts were only explained roughly.

How confident do you feel with where the company is going?

We will begin in this chapter by dealing with some general quantum mechanical ideas. Some of the statements will be quite precise, others only partially precise. It will be hard to tell you as we go along which is which, but by the time you have finished the rest of the book, you will understand in looking back which parts hold up and which parts were only explained roughly.

About Fractional Marketer

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Fractional Marketer was founded to help traditional Singapore businesses move beyond ad hoc marketing.

We believe marketing should operate like a business system, not a collection of campaigns.
Our work focuses on clarity, structure, and measurable performance.

Tell us about your goals and we’ll recommend the best growth system approach for your business.

Book a Growth System Strategy Session