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Flexible Subscriptions

Affordable marketing expertise, built for Singapore’s SMEs, startups, and associations

Fractional Marketer delivers senior-level marketing leadership and hands-on execution without the burden of hiring full-time staff.

Our flexible subscription model connects SMEs, startups, and associations with a team of seasoned strategists, campaign managers, and content creators.

Whether you need to:

Start Your Marketing Journey

Lay the right foundations with clear brand strategy, messaging, and essential marketing assets.

Launch Products or Events

Create excitement and visibility with campaigns that attract the right audience.

Refresh Your Brand & Digital Presence

Upgrade your brand identity, website, and digital channels to stay relevant and engaging.

Expand Into New Markets

Reach and resonate with new audiences through tailored strategies that drive growth.

Engage and Retain Your Community

Keep members, customers, or partners connected with meaningful content and campaigns.

Stand Out From Competitors

Differentiate your business with sharp messaging and impactful marketing execution.

Adopt Smart Digital Tools

Scale efficiently with CRM systems, automation workflows, and data-driven marketing.

Attract Investors, Sponsors, or Partners

Showcase credibility and results with marketing designed to win trust and support.

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Fractional Marketer offers tailored solutions that scale with your needs.

No long-term contracts, no hidden fees — just impactful results.

Unlike agencies that only run campaigns or freelancers who handle one-off tasks, we act as an ongoing partner. You get access to a dedicated marketing expert (or pod) who becomes an extension of your team, guiding strategy while executing campaigns that move the needle.
Request Quote

Our Portfolio

Services

Your marketing department on subscription — strategy to execution

partner_with_fractional_marketer
Fractional Marketer gives you access to a complete range of marketing services, covering everything from strategy and planning to digital campaigns, content, events, and analytics, all bundled into simple monthly subscriptions.
Designed for Singapore’s SMEs, startups, and associations, our pods deliver both leadership and execution without the overhead of a full in-house team.

What We Offer

Every subscription includes access to these areas, tailored to your goals:

Strategy and Planning

marketing roadmaps, campaign planning, go-to-market (GTM) strategies.

Branding and Creative

messaging, visual identity, design support.

Digital Marketing

paid ads (Google, LinkedIn, Meta), SEO basics, website optimisation.

Content Marketing

blogs, case studies, newsletters, lead magnets.

Social Media and Community

LinkedIn, Instagram, Facebook campaigns, community building.

Email, CRM, and Automation

CRM setup, nurture sequences, customer engagement flows.

Public Relations (PR) and Communications

press releases, media outreach, thought leadership.

Events and Experiential Marketing

event promotions, virtual webinars, sponsorship activation.

Partnerships and Business Development Support

co-marketing initiatives, sponsor programs.

Analytics, Research, and Optimization

dashboards, ROI tracking, funnel performance reviews.

Specialised / Emerging Services

AI-driven marketing, ESG communications, industry-specific campaigns.

 

Not every plan unlocks every service at once — but your Pod always covers strategy plus core execution, with higher tiers unlocking more advanced services.

Pricing Options

Starter Pod

For early-stage startups, SMEs, or associations taking their first structured step into marketing. Ideal if you need consistent presence and a clear starting strategy without heavy spend.

SGD 2,000/month

Deliverables (per month)
  • 2 content assets (choose from: blog, LinkedIn post set, newsletter, infographic)

  • 3-month content calendar (covering 1-2 channels, planned 4-6 weeks ahead)

  • Website and messaging audit (first month)

  • Basic CRM setup (HubSpot or equivalent) with 1 automated workflow

  • Monthly performance dashboard (traffic, engagement, leads)

  • Flex credit: swap 1 content piece for 4 extra social posts if preferred
Expected outcomes
  • Visible brand presence within 4 weeks

  • Clear messaging framework and content cadence

  • 10-20% increase in engagement or enquiries in first 3 months
Add-ons
  • Paid ads test campaign management (from SGD $500 ad spend)

  • Extra content at discounted rates

Growth Pod

For scaling SMEs and associations that already have a baseline presence and want predictable lead flow, demand generation, and stronger funnel tracking.

SGD 4,000/month

Deliverables (per month)
  • 4 content assets (mix of blog, LinkedIn post set or LinkedIn carousel, newsletter, case study, infographic)

  • 6-month multi-channel campaign calendar (covering at least 3 channels, planned 4-6 weeks ahead)

  • 1 lead magnet OR 1 webinar per quarter (design, promotion, execution support)

  • Paid ads campaign setup & optimisation (Google, LinkedIn, Meta)

  • CRM workflow automation (up to 3 workflows, lead scoring enabled)

  • Monthly funnel performance report with recommendations

  • Flex credit: swap 1 content asset for short-form video or podcast editing
Expected outcomes
  • Consistent pipeline growth, averaging 20-40 MQLs per month for SMEs, subject to industry differences.

  • Improved conversion with automated follow-up nurturing

  • Clear attribution from campaigns to pipeline
Add-ons
  • SEO keyword research package

  • Account-based marketing mini-campaigns

Scale Pod

For established businesses ready to scale fast, expand into new markets, or dominate a niche with advanced campaigns, attribution, and high-volume content.

SGD 6,000/month

Deliverables (per month)
  • 6-8 content assets (blogs, LinkedIn post set and carousel, newsletter, infographics, case studies, whitepapers)

  • 6-month multi-channel campaign calendar (covering 4+ channels, planned 6-8 weeks ahead)

  • 1 campaign playbook per quarter (e.g. event, product launch, partner campaign)

  • Advanced paid ads management (multi-channel, retargeting, A/B testing)

  • Marketing attribution dashboard (customised, integrated with CRM)

  • Quarterly strategy workshop with CMO advisor

  • Monthly growth report with ROI benchmarks

  • Flex credit: swap 2 content pieces for PR outreach or industry partnership pitch
Expected outcomes
  • 50-100+ MQLs per month (depending on spend and channel mix), subject to industry differences.

  • Market positioning sharpened for scale or new geographies

  • Full marketing-to-sales attribution for board-level reporting
Add-ons
  • Dedicated event or campaign execution support

  • International market entry research package

Enterprise / Custom

Tailored pods for associations, multi-brand organisations, or complex needs.

Submit your requirements to get a quote
Deliverables (per month)
  • Deliverables based on your requirements

The listed pricing excludes ad spend and CRM subscription costs, which vary by budget and platform.

Request Quote

What is a Marketing Pod?

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Your marketing department, bundled into a subscription

A Marketing Pod is a ready-made team of specialists who function like your marketing department — at a fraction of the cost.

Each Pod includes: 

Fractional CMO

 sets strategy and aligns with your goals

Content Marketer

builds blogs, social, and email campaigns

Campaign Specialist

manages ads, funnels, and performance

Optional Designers/ Experts

added when needed

How it works:

Consult & Match
→ We assess goals and match you with the right pod.
Plan & Execute
→ Strategy design plus campaign execution.
Measure & Optimise
→ Transparent reporting & continuous improvement.

Tell us about your goals and we’ll recommend the right Marketing Pod for your business.

Book a Meeting
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Keen to join as a fractional member?

Do meaningful work. Earn predictably.

Fractional Marketer is more than a gig site. We connect experienced marketers with SMEs, startups, and associations in Singapore that value results. As a Pod member, you collaborate with other experts, get matched with the right clients, earn predictable income, and access tools and training to grow your career.
Apply to Join a Pod